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Marketing

Marketing

Marketing professionals need finely honed creativity and strategic business expertise combined with an entrepreneurial drive. Our Marketing major will help you develop the skills and knowledge you need to succeed.

Starting from day one, you’ll study everything from sales, advertising and marketing to consumer behavior, e-commerce and trend analysis. You’ll use creative and analytical thinking to solve problems and develop solutions that will benefit both the company and the consumer.

With our business-focused curriculum, you’ll also take a core set of business and management courses. We also provide hands-on, real-world experience to help you hone your skills and the opportunity to develop your own marketing plan for a company.

 

 

What Jobs Can You Get with a Marketing Degree?

Marketing can be applied to almost every industry. Students often look for internship or employment opportunities in advertising agencies, public relations firms, corporate marketing areas, marketing research departments, brand management organizations, customer relationship management divisions and in sales and retailing. Don't overlook the career opportunities in non-profit organizations such as registered charities, arts groups and special interest communities.

  • Director of Business Development
  • Director of Strategy and Planning
  • General Manager
  • Global Product Marketing Manager
  • Insurance Agent
  • Marketing Associate
  • Marketing Coordinator
  • Marketing Manager
  • Owner
  • Process Engineer/Leader
  • Sales Representative
  • Team Leader
  • Vice President of Worldwide Human Resources

What Classes Do You Take for a Marketing Major?

Total Credits: 123

First Semester

  • ADV 1100 Principles of Advertising
  • ECN 2210 Principles of Microeconomics
  • ENG 1150 Composition I
  • FDN 1110 Self and Service
  • MIS 1500 Business Productivity Software
  • MKT 2080 Principles of Marketing

Second Semester

  • MKT 2010 Principles of Selling
  • ECN 2220 Principles of Macroeconomics
  • ENG 1200 Composition II
  • FDN 1220 Leaders of Free-Enterprise
  • MGT 2300 Principles of Management
  • MTH 1100 Finite Math, or MTH 1150 College Algebra 3

First Semester

  • MKT 3050 Consumer Behavior
  • ACC 2410 Fundamentals of Financial Accounting
  • HIS 2100 Foundations of the Modern World I
  • LAW 3000 Business Law I
  • PSC 2010 Intro to American Government

Second Semester

  • MKT 2200 Sales Management
  • ACC 2415 Fundamentals of Managerial Accounting
  • HIS 2150 Foundations of Modern World II
  • NSC 2100 Environmental Science
  • SPC 2050 Speech

First Semester

  • MKT 3000 E-Commerce
  • 3000/4000 HUM Elective
  • 3000/4000 NSC, or MTH Elective
  • FIN 3010 Financial Management
  • MTH 2310 Statistics I

Second Semester

  • MKT 3100 International Marketing
  • 3000/4000 Elective
  • 3000/4000 PSY, or SOC Elective
  • FDN 2250 Blueprint for Success
  • MTH 3340 Statistics II
  • PHL 3100 Ethics

First Semester

  • MKT 4230 Marketing Research
  • 3000/4000 Elective
  • ENG 4010 Communication & Interpersonal Rel., or Advanced Studies in English, or Second Year Language Elective
  • MGT 4250 Organizational Behavior
  • PHL 4100 Philosophy of American Enterprise

Second Semester

  • MKT 4240 Marketing Management
  • 3000/4000 Business Elective
  • 3000/4000 Civic Literacy Elective
  • 3000/4000 Global Understanding Elective
  • MGT 4800 Strategic Planning

Northwood University is devoted to continuous improvement of all programs and reserves the right to revise all curriculum guides or academic programs.

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